Get the freedom to forget about tooth sensitivity with Colgate ® Sensitive Pro-Relief ™ Original Toothpaste. With the exclusive Pro-Argin ™ formula, it provides instant* and lasting** relief by plugging the channels to block tooth sensitivity, building a long-lasting protective barrier like a seal against tooth sensitivity with regular use. Benefits: Instant* and Long Lasting** Relief from tooth sensitivity Sensitive teeth may indicate an underlying problem that may need prompt care by a dentist if pain persists.Brushing Tips:- Brush thoroughly. Do not swallow. Spit out and rinse after use- Children below 6 years old: Use a pea-sized amount under supervised brushing to minimise swallowing- Brush at least twice a day or as directed by a dentist or doctor. Control sugar intake. Get a dental check-up every 6 months. Use with a toothbrush that is suitable for your needs. Add a mouthwash to your oral care routine for better results *For instant relief, apply tooth paste directly to the sensitive tooth with fingertip, and massage gently for 60 seconds, one a week or less frequently **For lasting relief, apply to a gentle/soft bristle toothbrush making sure to brush all sensitive areas of the teeth. Brush twice daily