Research Methods for Business Students, 9th Edition - Mark Saunders - 9781292402727 - Pearson

Research, reflective diaries and the purpose of this bookGenerating a research idea and developing your research proposalCritically reviewing the literatureUnderstanding research philosophy and approaches to theory developmentFormulating the research designNegotiating access and research ethicsSelecting samplesObtaining and evaluating secondary dataCollecting primary data using observationCollecting primary data using interviews and diariesCollecting primary data using questionnairesAnalysing data quantitativelyAnalysing data qualitativelyWriting and presenting the project report