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The Pokémon Company (ポケモン, Kabushiki Gaisha Pokemon, TPC) is a Japanese company responsible for brand management, production, publishing, marketing, and licensing of the Pokémon franchise, which consists of video games, a trading card game, anime television series, films, manga, home entertainment products, merchandise, and other ventures. It was established through a joint investment by the three companies holding the copyright and trademark of Pokémon—Nintendo, Game Freak, and Creatures—to focus in the multimedia franchise which became too big to be managed only by them. It was founded in April 1998 originally to operate the Pokémon Center stores in Japan before expanding to the entire franchise in October 2000 as it rebranded to its current name. The company is headquartered in the Roppongi Hills Mori Tower in Roppongi, Minato, Tokyo.