- Hershey's Cocoa another classic American baking ingredient. Naturally unsweetened so perfect to use for baking cakes, Cookies, brownies or whisk up with milk to make a rich hot drink.Give baking and hot chocolate making 100 percent! From heavenly hot chocolate to fabulous frostings and gluten-free desserts, Hershey’s Natural Unsweetened Cocoa is highly versatile and very delicious.